Your names:  Chris Chetty / Tim Chetty / Patrick Chetty / Joey Toribio / Barron Lau / Paul Murphy 

Year the company was started:  2004

Where is your product made? Keswick, ON

What is the ‘key ingredient’ that makes your product line special? If there are too many to list one, please indicate and we will omit this section.   

• Premium Imported Jamaican Peppers: The cornerstone of Chetty's Hot Sauce is our unwavering commitment to using only the finest imported Jamaican peppers, renowned for their unmatched quality. These peppers are the star of our sauces, ensuring a depth and authenticity of flavour that truly sets us apart. Embracing a 'Peppers First' philosophy, we prioritize the rich, robust taste of real peppers over vinegar, making our sauces a genuine pepper sauce experience. This approach underscores our dedication to authenticity and quality, offering a true, pepper-focused flavour that pepper enthusiasts will cherish." 
• Masterful Balance of Heat and Flavour: What truly distinguishes our sauces is the perfect harmony between heat and flavour. This meticulous balance ensures each sauce delivers a robust taste experience, satisfying those who crave both spice and rich, nuanced flavours. 

What motivated you to start your company and create the products that we see today? 

Chetty's Hot Sauce was born from Father Patrick Chetty's renowned talent for creating exceptional flavours in the kitchen. His homemade hot sauce, initially crafted in small batches, became a sensation in Keswick, drawing people from afar. Our family's love for bold flavours inspired us to share our sauces with the world. Each bottle is a celebration of our heritage and a symbol of our pride in creating a unique, flavourful experience.

What are your company’s core values?

• Commitment to Quality: Upholding the highest standards in every bottle of hot sauce we produce, ensuring that only the best, all-natural ingredients are used for authentic and robust flavours. 
  Innovation in Flavour: Constantly exploring new and diverse taste profiles, pushing the boundaries of traditional hot sauce to offer unique and innovative flavour experiences to our customers. 
• Passion for Authenticity: Embracing our Guyanese roots and Canadian identity, our sauces reflect the rich heritage and diverse culinary influences that define our brand's authenticity. 
• Community and Cultural Engagement: Building strong connections within the community and actively engaging in the vibrant urban culture, staying attuned to contemporary trends and customer preferences. 
• Sustainability and Responsibility: Committing to environmentally friendly practices and ethical sourcing, ensuring that our business operations contribute positively to both the community and the planet. 
  Fostering Health and Wellness: Recognizing the importance of health and nutrition in our lives, our products aim to enhance healthy eating options without compromising on taste. 
• Supporting Local and National Growth: Dedicated to supporting Canadian business and production, reinforcing the growth and development of local communities and the broader national economy. 

If you could tell a retailer three things about what makes your brand different, what would they be?

1. True Pepper Sauce Distinction: Unlike many mass-market brands that are primarily vinegar-based, Chetty's Hot Sauce stands out with its all natural 'Peppers First' philosophy. This approach ensures a genuine pepper sauce, perfectly balancing rich flavour with just the right amount of heat. 
2. Support Canadian Business: Proudly made in Canada, our sauces not only exemplify Canadian quality but also embody the spirit of supporting local businesses. Choosing Chetty's is a choice to uplift and champion Canadian craftsmanship. 
3. Award-Winning Recognition & Media Spotlight: Our brand has not only received numerous awards but also gained prestigious recognition, including two of our sauces being featured in Food Network's "10 Canadian Sauces You Need to Try" article on February 10, 2022.

What are some challenges you've had to overcome to bring your business to its current state?

• Securing Premium Ingredients: Overcame challenges in consistently sourcing the highest quality premium peppers, essential for maintaining the unique flavour and quality of Chetty's Hot Sauce in every batch. 
• Quality Consistency: Achieved batch-to-batch consistency despite natural ingredient variations, through meticulous quality control and expert craftsmanship. 
• Resilience Through COVID-19: Successfully navigated the COVID-19 pandemic, adapting strategies to ensure business continuity, team safety, and customer care, demonstrating resilience and strengthening community bonds. 

 
What do you enjoy doing outside of work?   

• Passionate About Health and Nutrition: Outside of work, we're avid enthusiasts of health and nutrition, always exploring innovative ways to incorporate a spicy twist into healthy eating. This passion not only influences our personal lives but also inspires the creation of our sauces, ensuring they are a delicious complement to a variety of nutritious dishes. 
• Global Cuisine Explorers: Our love for foods from around the world drives us to continuously explore and experiment with diverse flavours. This global culinary curiosity is reflected in the unique taste profiles of our sauces, making them versatile for a range of international cuisines. 
• Immersed in Urban Culture: Being deeply rooted in the urban entertainment scene keeps us connected to the latest trends, foods, sounds, and styles emerging from this vibrant market. Our engagement with this dynamic culture not only fuels our creativity but also guides our brand in tapping into contemporary trends and tastes.