Your name: Pedram & Sadaf

Year the company was started: 2021

Company brand tagline: Guilt-Free Snack: Pure Plant-Based Protein Power, Grain Free, Fibre-Rich and Baked.

Where are the products made: Our headquarter is located in North Vancouver, BC and we manufacture our snacks in Saskatoon, SK 

What is the ‘key ingredient’ that makes your product line special? If there are too many to list one, please indicate and we will omit this section. Three plant based ingredients: Lentils, Chickpeas, and Peas.

What motivated you to start your company and create the products that we see today? 

The motivation behind starting our company stemmed from a shared passion for promoting healthier snack options. As individuals who prioritize our well-being, we noticed a gap in the market for convenient, nutritious snacks that aligned with our values of sustainability and plant-based eating. We envisioned creating products that not only satisfy cravings but also contribute positively to people's health and the environment. Thus, our journey began, driven by a desire to offer delicious, guilt-free alternatives to traditional snacks while promoting a more sustainable lifestyle.

What are your company’s core values?

• Quality: At Prairie Goodness Snacks, we're all about sourcing the best ingredients to create our healthy plant-based snacks. We believe in using natural, wholesome ingredients that never compromise on taste or nutrition. 
• Health and Wellness: Here at Prairie Goodness Snacks, we're on a mission to promote your health and wellness. We focus on offering snacks that are not only delicious but also nutritious, providing you with healthier alternatives to traditional treats. 
• Sustainability: At Prairie Goodness Snacks, we take our commitment to sustainability seriously. That's why we prioritize using eco-friendly packaging and supporting sustainable farming practices to reduce our environmental footprint. 
• Transparency: Here at Prairie Goodness Snacks, transparency is key. We believe in being open and honest about our processes and ingredients, so you can trust that what you're eating is truly wholesome and good for you. 
• Community Engagement: At Prairie Goodness Snacks, we're all about community. We love collaborating with local farmers and supporting community initiatives, because we believe in building strong relationships right here in our local area. 
   

If you could tell a retailer three things about what makes your brand different, what would they be?

• 100% Pulses (Lentil , Chickpea and Pea)
• Grain Free
• High in Protein and Fibre
• Made in Canada

What are some of the challenges that you've overcome to bring your business to its current state?

Overcoming competition in the snack sector has been a significant challenge for us. In a market saturated with various snack options, breaking through and establishing our brand required strategic planning and differentiation. We faced competition from both established brands with loyal customer bases and emerging companies vying for consumer attention.

To tackle this challenge, we focused on several key strategies. Firstly, we conducted thorough market research to identify gaps and opportunities within the snack industry, allowing us to position our products uniquely. We honed in on our commitment to providing healthy, nutritious, and plant-based snacks, leveraging this as a distinguishing factor in a market often dominated by less nutritious options. 

Additionally, in overcoming competition in the snack sector, we've also faced the challenge of educating consumers about the drawbacks of traditional potato chips and other fried dry snacks. Convincing individuals to make healthier choices and opt for our plant-based snacks instead has been a significant hurdle. 

To address this challenge, we've implemented various educational initiatives as part of our marketing strategy. We've created informative content highlighting the negative health effects associated with consuming fried and highly processed snacks, such as potato chips. Through blog posts, social media campaigns, and educational videos, we've aimed to raise awareness about the importance of making nutritious choices for overall well-being.

Furthermore, we've emphasized the superior nutritional value of our plant-based snacks compared to conventional options. By showcasing the wholesome ingredients and nutritional values of our products, we've sought to appeal to health-conscious consumers seeking better alternatives to traditional snacks. 

What do you enjoy doing outside of work?

Outside of work, we enjoy engaging in various activities that help us relax, unwind, and recharge. One of our favorite pastimes is spending quality time with our family and friends. Whether it's going for a hike, having a picnic in the park, or simply enjoying a meal together, these moments allow us to connect with our loved ones and create cherished memories. 

We also have a passion for staying active and maintaining a healthy lifestyle. We find joy in activities like practicing yoga, going for runs, or trying out new fitness classes. Exercise not only helps us stay physically fit but also boosts our mood and energy levels. 

In addition, we love exploring the outdoors and immersing ourselves in nature. Whether it's going for a nature walk, camping in the wilderness, or simply sitting by the beach and watching the sunset, being surrounded by the beauty of the natural world brings us a sense of peace and tranquility.