Year the company was started:  2008

Where are the products made:

Our premium product offering consists of signature blends, single-origin teas and organic tea blends. While we source ingredients for our blends from across the globe—matcha from Japan, black tea from Sri Lanka, chamomile from Croatia, rooibos from South Africa, peppermint from the US… our wholesale products are made in USA and Germany.

What is the ‘key ingredient’ that makes your product line special? 

Our key ingredients are passion, expertise and tea of course! At DAVIDsTEA we have a serious passion for blending and we love to think outside the cup. Our blends are designed in-house by our dedicated R&D team with decades of experience. We work hard to find the right balance of flavours while researching traditional ingredients and exploring new ones.

What motivated you to start your company and create the products that we see today? 

I had just finished my master’s degree and was considering when and where to do my PhD. My father and cousin had just co-founded a tea brand called DAVIDsTEA and I was going to work with them for six months while finalizing my next steps. After working there just one day I thought to myself, “This is what I want to do forever!” That was over fourteen years ago and today I’m proudly the Chief Executive Officer and Chief Brand Officer of the company. I so deeply appreciate the team of creative minds I get to work with—our team is so diverse, interesting, talented and passionate that it fuels me every single day in making the best teas accessible to everyone.
What are your company’s core values?

What are your company’s core values?

We like to say that DAVIDsTEA is the tea company for everyone… so that should give you an idea! We’re passionate about bringing tea to all and meeting customers wherever they are in their individual tea journey. From innovative tea blends to our single-origin teas, we do tea differently!

Perhaps most importantly, we are passionate about doing good and are committed to making the world a better place through sustainabilitea, positivitea and communitea.

If you could tell a retailer three things about what makes your brand different, what would they be? 

The best thing about tea, apart from it being the wellness beverage, is the immense variety of what is available—from rare, premium single-origin teas to fun and funky herbal infusions, there truly is a tea for everyone, even if they don’t know it yet. That is why making tea accessible is so important to me! Plus, there is more to tea than just the taste; tea supports a positive lifestyle by adding mindful “me” moments into our daily routine that help us slow down and take a pause. Better yet? Take time with friends and family over tea—it truly brings people together. This is more important than ever in our fast-paced lifestyles!

Our combination of unique and natural ingredients, inspiration from tea traditions around the world, and our partnerships with specialty tea gardens bring people together. We love tea and respect ingredients, but also believe that rules are meant to be adapted, which keeps our collection fun, fresh, and interesting—we have a selection unlike anything else you’ll find on the market!

What are some challenges you've had to overcome to bring your business to its current state?

I became CEO during the pandemic. We decided to restructure our Company and close over 200 retail locations that my team and I had spent the past decade building to make DAVIDsTEA a stronger, more agile organization. These brick-and-mortar stores had become pillars in their local communities across North America; losing them, alongside many of our passionate and talented employees, was incredibly difficult. But the shift during the pandemic forced us to find imaginative ways to bring our storytelling to the forefront and new ways to connect with our communitea through our growing audiences online.

The in-person connection remains extremely valuable with tea, an intrinsically social drink that brings people together. I am so excited to continue making human connection a pillar of what we do. How we do this is changing, but the feeling, accessibility, and connection will remain! From opening new store locations to our shop-in shops with new retail partners, we want to meet customers where they are.

We’re laser-focused on being unrivaled in the tea market and pushing ourselves to do the very best, showcasing our excellence in creativity to make tea fun and accessible for everyone. Stay tuned for more!