Year the company was started: 

Established in 1941 in Japan as a humble rice pearl factory, Hakubaku's history is steeped in a tradition of excellence and innovation. It was not until a decade later, in a pivotal moment, that the breakthrough came with the introduction of "White Barley," a unique and refined product that set the stage for the brand's journey to success. Hakubaku Australia was established in 1996. The factory was built and started making noodles in 1998. 

What is the ‘key ingredient’ that makes your product line special? 

We use the finest Australian organic wheat, and our patented high-temperature, short-time drying method ensures a firm texture that defines the perfect Japanese noodle experience. 80% of Japanese noodles manufactured in Japan use Australian wheat (mainly ASW).

What motivated you to start your company and create the products that we see today? 

Hakubaku's dedication to producing the highest quality Japanese organic noodles is unmatched. By utilizing the finest Australian organic wheat, sourced meticulously for its superior quality, and employing a patented high-temperature, short-time drying method, Hakubaku ensures that its noodles embody a firm texture, unparalleled in the market. Embracing a holistic approach to quality, the brand's obsession with every aspect of noodle-making culminates in a product that is not just a meal but an experience of true authenticity.

What are your company’s core values?

Since 1941, Hakubaku's legacy has been defined by our unwavering dedication to authentic, quality Japanese cuisine. From our meticulous selection of premium Australian organic wheat to our innovative noodle-making techniques, we prioritize sustainability and cultural preservation. With certifications catering to diverse dietary needs, we invite you to savour the taste of tradition with our uniquely crafted, certified organic noodles.

If you could tell a retailer three things about what makes your brand different, what would they be?

1. Heritage of Innovation: With our origins tracing back to 1941, we've continuously pushed the boundaries of traditional Japanese cuisine. From our breakthrough with "White Barley" to the invention of a high-temperature, short-time drying system, our relentless pursuit of the perfect Japanese noodle has been the cornerstone of our brand.
2. Uncompromising Quality: We pride ourselves on using the best Australian organic wheat, meticulously selected to ensure every noodle embodies the perfect texture and taste. Our patented drying process, exclusive to our brand, guarantees a distinctive firmness that sets our noodles apart from the rest.
3. Cultural Integrity and Transparency: Being part of The Kokumotsu Company, our mission is to deliver authentic, premium-quality, certified organic noodles, reflecting our commitment to preserving the essence of traditional Japanese grains. From our certified organic production to our use of sustainable ingredients, every aspect of our process is grounded in transparency and respect for our rich culinary heritage.